Saturday November 27, 2021

PSL collaborates with TikTok

June 09, 2021

LAHORE: The HBL Pakistan Super League (PSL) has entered a partnership with TikTok, the leading destination for short videos.

During the Abu Dhabi-leg of the HBL PSL 6, TikTok users will get an opportunity to engage and generate content on the platform that has millions of users around the world.

Babar Hamid, the PCB Commercial Director and Head of HBL PSL, said: “The PCB and the HBL Pakistan Super League have always endeavoured to explore partnerships and collaborations that can help engage with our fans all around the world.

“TikTok is one of the most popular platforms these days and it has taken the world by a storm which makes this partnership very exciting for us. Pakistan has a big TikTok following and majority of the followers are passionate about cricket,” he added.