KARACHI: The world’s number one sports drink, Gatorade organized SweatAThon — Pakistan’s biggest fitness festival at Moin Khan Academy in Karachi.
The program kickstarted at 3pm with a Press Conference hosted by Khalid Malik and Ayesha Omar. Press Conference featured senior representatives from PepsiCola International, Pakistan Beverages Limted along with Pakistan’s legendary fast bowler, Shoaib Akhtar. Specifically the below: This was followed by a 5KM marathon in which cash prizes were distributed to the winners of the marathon – PKR 50,000/- for first place, PKR 30,000/- for second place, PKR 15,000/- for third place and gift vouchers worth PKR 5,000/- for the next 30 winners.
At 5pm, Pakistan’s leading fitness Icon, Nusrat Hidayatullah started her boot camp followed by a LIVE performance by the iconic Pakistani band, Strings. #SweatAThon was a family friendly event with a special space dedicated and created for children as well. The overall agenda for the night was to promote the culture of health and fitness while encouraging people to deliver their best performance not just when it comes to sports but also in their daily lives.***
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