Sacch film trailer launched at PHC

LONDON: The trailer of film Sacch (truth), a visual and musical extravaganza Urdu movie depicting the culture, heritage and diversity of British Asians was launched at Pakistan High Commission here on Thursday evening.

The launching ceremony was largely attended among others by British-Pakistani community, councillors, art and culture lovers, senior staff of the High Commission and representatives of UK-based Pakistani media.

The film “Sacch” has been directed by Zulfiqar Sheikh and produced by his spouse Tasmina Ahmed Sheikh while its dialogue has been written by celebrated Pakistani playwright Hassina Moin. It will be released worldwide on December 20.

Deputy High Commissioner of Pakistan to the United Kingdom, Mohammad Ayub, Zulfiqar Sheikh, Tehmina Sheikh and Muneer Ahmed also spoke at the ceremony.

Through the Department for Trade and Industry “Sacch” has received British Film Institute qualification as a movie which has depicted the culture, heritage and diversity of British Asians. This was also the first-ever Pakistani movie to be shot in the picturesque Scotland.

Pakistan High Commissioner Mohammad Nafees Zakaria, in his message on the occasion of trailer launch of Sacch, which was read out by the Deputy High Commissioner, warmly felicitated Ms. Tasmina and Zulfiqar Sheikh as well as their entire team on their cultural endeavour of making the film.

Zakaria said: “I am delighted to share with you that the film industry of Pakistan is flourishing. The young and professionally qualified youth are steering the burgeoning cinema industry in Pakistan. In fact at present the film industry of Pakistan is one of the most lucrative sectors of our economy.”

He said the present government had laid special emphasis on the promotion of tourism and culture industry of Pakistan while the launch of the movie trailer should be seen as a step towards meeting that objective.

“In line with the stated objectives ,the Ministry of Information and Broadcasting is actively pursuing the goal of promoting national film industry and is developing linkages between Pakistani and foreign film producers for joint ventures , exhibitions and exchange of professional know-how”, he remarked.