Time for an upgrade!

By A. Jafri
Tue, 02, 19

When you make little changes like changing something about your outfit, it will make you feel completely different.....


When you make little changes like changing something about your outfit, it will make you feel completely different. Even small or subtle change can make it feel as if you are wearing something new...refreshed, even! So, if you are looking to do something different, just adding a few new pieces to your current wardrobe can do a lot. Also, this is the kind of season that calls for a shopping spree. Lucky for us, there are new stores popping up nationwide that are worth checking out.

Fun & trendy

If you are looking for something for casual wear, ‘By The Way’ is a clothing brand that incorporates the perfect mix of fun, youthful, trendy and affordable clothing for all occasions. It introduced the first of its kind initiative to stylise the fashion industry with joyful and vibrant clothing. Recently, the store opened its doors in the Capital at Centaurus Mall Towers with a glamorous launch event, arranged by Rezz Aly Shah. BTW’s extensive product range includes a wide array of eastern wear, western wear, accessories, bags and recently introduced footwear. The interior of the store is done on modern lines along with a monochromatic theme.

Speaking at the launch, S. M. Nabeel Director of Din Industries Ltd., a parent company of BTW said, “We believe that people of Islamabad will surely love BTW’s super affordable and trendy clothes. The fashion brand keeps its design philosophy fresh and quirky, giving a vast range of eastern and western wear all together. There is a range of accessories, footwear, bags and casual t-shirts too.” The ensembles exude vogue and class that are perfect for the trendy ladies.

Evening glam

In need for a festive outfit for the on-going wedding season? Recently, fashion label from Karachi, ‘Hina Mirza’ has now also opened its outlet in Lahore at M M Alam Road. The opening also marked the launch of the brand’s new Fall/Winter pret collection 2019.

Hina Mirza’s new F/W collection is a testament to the designer’s signature design philosophy of ‘less is more’. The new collection was presented via a small fashion presentation and consisted of a wide array of ensembles. The collection presented casuals based in cottons, linen, Arabic lawn, cotton wool; whereas the semi formals were draped in pure cotton net and velvet. Moreover, the new collection offers delicate stone work combined with eastern embroidery work on warm colour tones.

Complementing the new collection, the new store also has a mini kids range alongside accessories such as Pashmina wraps/shawls, handbags, jewellery and phone covers, all hand-picked by the designer herself. The interior of the retail space, done by Yasir Mirza, channelled a sleek and simple aesthetic to provide pleasant shopping experience to its consumers in Lahore.

So, what are you waiting for? Head on down to the outlets near you and add oomph to your wardrobes!

—A. Jafri