Lexus Design Award 2020 -innovative solutions for a better tomorrow

By US Desk
Fri, 02, 20

Aqsa’s project focused on empowering the visually impaired citizens of Pakistan by incorporating sewing skill for income generation....


Aqsa Ajmal, an industrial design graduate from NUST Islamabad, was selected as one of the six finalists for Lexus Design Award 2020 - the first and only Pakistani so far.

Now in its eighth year, the Lexus Design Award provides a unique platform for young creators to demonstrate and further develop their talents. The proposals were selected based on their expression of three key principles of the Lexus brand: Anticipate, Innovate, and Captivate, with an emphasis on design that leads to a better tomorrow.

Aqsa’s project focused on empowering the visually impaired citizens of Pakistan by incorporating sewing skill for income generation. More to that, Aqsa has brought social innovation by designing ‘a sewing machine’, Pursewit, for blind people that has never been done before.

After attending an exclusive mentorship in New York, USA, she was also invited to present her work in Milan Design Week.

For Aqsa, it’s all about using design as a problem-solving tool, devising relationships between ideas and reality.

Education should not be a luxury

Raast School in Qayyumabad, Karachi is an excellent example­ of people who work tirelessly to make life better for others. Literacy has been a long-standing problem for Pakistan. While the literacy rate, as per the UNDP Human Development Report 2018, seems to have gone up, the country has a long way to go in achieving a 100 percent literacy rate. The public expenditure on education as a percentage of the GDP was estimated at 2.4 percent in the fiscal year 2018-19, the lowest in the region, revealed the Economic Survey (2018-2019).

Raast School has provided education to thousands of children over the years. Currently, there are 300-350 children enrolled in the school from class one to matric. However, the school now does not only provide education, it has become a community center, where women and youth are provided vocational training.

The school is funded purely by local people. Moreover, the institution also provides monthly ration packs to every student and staff member to help them run their households. For this, Millac Foods has been a partner of the Raast School for 10 years.

The people behind the Raast School are a shining example of the difference that people with a vision can make and the support provided to them by Millac Foods sets an example for companies around the country that not all contributions towards the society need to be made in a financial manner.