Pakistani cinema is still in its budding stages; however, initiatives such as the Pakistan International Film Festival (PIFF) are a step forward to make the industry better and stronger. Recently, a press conference was held in Karachi, to announce the first ever Pakistan International Film Festival that is scheduled to take place from March 29 to April 1, 2018.
PIFF is an initiative of Karachi Film Society (KSF) that aims to make the Pakistan film industry a part of the global arena. This festival will introduce the country’s blossoming film industry to international markets. It will also encourage local filmmakers to showcase their work to the local and international audience. The festival will be held under the patronage of Governor Sindh, Mohammad Zubair, Chief Minister Syed Murad Ali Shah and the support of Sindh Government’s culture department.
Moreover, the festival will hold film premieres and special screenings in the categories of feature length films, documentaries and short films, along with workshops for young, aspiring filmmakers where they can learn the craft from renowned mentors. A special mobile screening programme is also included in which PIFF teams will show selected films to young audiences on different locations of Karachi.
Coming back to the press conference, it was opened by former senator and media personality Javed Jabbar and aimed to bring all cinephiles and industry bigwigs under one roof. “Karachi Film Society is a great initiative by the most committed and accomplished members of our society,” said Sultana Siddiqui at the occasion. “I am very proud to be part of such a dedicated team. This festival will definitely create opportunities for new filmmakers to showcase their work across the globe. I hope that this collective effort will grow in the years to come.”
Present at the event were celebs like Sanam Saeed, Sharmeen Obaid-Chinoy, Wajahat Rauf, Yasir Nawaz, and Ayesha Omar amongst others.