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N
NNI
October 4, 2010

65% say women select brands of grocery items

National

N
NNI
October 4, 2010

Islamabad: Though in most cases the purchase is made by men, almost two-thirds of people (65 per cent) claim that the brands of grocery items are selected by the females in the household while 27 per cent claim that it is men who make this decision in their household.
In a Gilani Research Foundation survey carried out by Gallup Pakistan - the Pakistani affiliate of Gallup International, a nationally representative sample of men and women from across the country were asked: “Who makes the buying decision for brands of grocery items in your household?” Twenty-seven per cent of the respondents said that males select the brands of the grocery items as opposed to 65 per cent who mentioned that women make such decisions in their household.
Five per cent believed that children influence the decisions while one per cent of respondents were of the opinion that buying decisions were influenced by shopkeepers and friends/relatives each and one per cent gave other responses.
It is interesting to note that relatively more males (31 per cent) as compared to females (22 per cent) state that the brands of grocery items are selected by men in their household. On the other hand, comparatively more females (72 per cent) than males (59 per cent) say that brand selection is done by women at their homes.

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