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June 25, 2006

Indian mango pulp export captures 70pc world market, Pakistan 10-12pc

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June 25, 2006

MULTAN: Mango experts and a Mango Growers Association Pakistan office bearer in a seminar on Saturday highlighted enhanced value generation from export of mango pulp rather than its fruit and asked for setting up of an industry in this connection.

The seminar, “Mango Export and Trade”, was organised by Punjab Agriculture Marketing ministry at the State Bank of Pakistan auditorium.

But, Punjab Minister for Agriculture Marketing Rana Qasim Noon and other elected representatives failed to show a proper response in this regard. The minister was a chief guest at the seminar but he could join the moot even after one and half hours delay from the schedule and after attending it for a few minutes, he left the hall for an undisclosed destination.

Also, the ruling party affiliated City District Nazim Mian Faisal Mukhtar was announced to chair the seminar but he too did not join the hours long seminar and it preceded without the chair. Nevertheless, mango growers, employees of the Agriculture department and experts fully took a part in the seminar.

Majority of the participants recommended launching of one-window operation at Lahore cargo hall on the commencement of mango season and demanded PIA should increase availability of space onboard aircrafts for mango export to Europe.

Earlier, the participants informed pulp of Indian mangoes has captured 70 per cent share in the world market compared to Pakistan’s, which has secured only 10 to 12 per cent. Although, India is producing 40 per cent of the world mango produce but it is exporting just 10 per cent of the fruit and Pakistan beats India in export of the fruit, they added and informed export of mango pulp generates more income than export of mango fruit.

Recommending special flights from Multan, Bahawalpur and Rahimyar Khan at the start of the mango season, they also demanded reduction in freight charges to Rs 10 per kilogram.

The government should provide cold

storage, processing and mango packing facilities at the nearest district around dominant mango production region, they also said and stressed for activation of Export Promotion Bureau to provide mango quality standards to all the producers in time.

The experts also stressed for uplift and promotion of the mango pulp industry because Pakistan is currently producing 1.67 million tons mangoes, which is 6 per cent of the entire world’s production and stands at 4th number in the world.

Parameters of mango export could be assessed from its pulp export volume instead of mango fruit export, they maintained.

Speaking at the occasion, Mango Growers Association Pakistan president Syed Zahid Gardezi said infrastructure to extract mango pulp could be set up with Rs 35 million, which is an easy task for the government. He demanded creation of mango pulp industry and most modern disease diagnostic research laboratories to meet the future challenges of its qualitative production standard, which are designed by WTO regime to which Pakistan is a signatory.

Mango is one of the most popular crops in the tropics adapted to a wide range of soils and relatively easy to cultivate, he held and claimed it is universally considered as one of the finest fruits in the world and is known in the Orient as “ King of Fruits”. If there were a competition to decide the best fruit in the world for taste and aroma, the Pakistani mango would certainly be one of the front-runners, he also claimed and added its taste combines deliciousness with the exotic, and comparing it to a peach doesn’t do justice at all to the vast range of possible flavours.

This fruit is also full of nutritional value and is high in beta-carotene, a precursor of vitamin A, and is a rich source of vitamin B complex, it was also added and mentioned mangoes are mainly consumed fresh and its nutritive value is relatively higher. One hundred grams of raw mango (edible portion) contains 81.7 grams water, 66 calories, protein (0.7 grams), fat (0.4 grams) and carbohydrates (16 grams). Mangoes are also relatively rich in other elements like calcium, phosphorous, iron, potash magnesium and in vitamins especially A and C.

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