Scooter Braun has spoken of his “regrets” over the way his acquisition of Taylor Swift’s longtime label in 2019 led to a feud between the two.
Braun purchased the the American singer and songwriter's longtime label, Big Machine Records, in 2019, plus the rights to the master recordings of Swift’s first six studio albums.
Later, in November 2020, he sold them to an investment fund in a deal that was believed to be over $300 million.
At the time of the original sale, Swift condemned Braun, labelling him a “bully” and “the definition of toxic male privilege in our industry”. The singer had wished to purchase the masters herself.
Braun, who is a well-known music manager overseeing Justin Bieber, Ariana Grande and others, said that the controversy was a “learning lesson”.
In a new interview with NPR’s Jay Williams, he added: “The regret I have there is that I made the assumption that everyone, once the deal was done, was going to have a conversation with me, see my intent, see my character and say, great, let’s be in business together.”
In November 2020, Swift said, “[Braun] would never even quote my team a price” and that she was asked to sign a non-disclosure agreement that would “silence [her] forever.” Braun’s team disputed the claim.
“I can’t put myself in a place of, you know, arrogance to think that someone would just be willing to have a conversation and be excited to work with me,” he told NPR. “I don’t know these people.”
She has since gone on a campaign to re-record her albums in order to make sure the new owners of her masters don’t profit from her music, encouraging her fans to listen to the highly successful “Taylor’s Versions”.
He continued to say that he still believes he was “treated unfairly” in the ensuing fallout from the purchase but understands, “from the other side”, how Swift thought it was unfair, too.
“So I choose to look at it as a learning lesson, a growing lesson, and I wish everyone involved well,” he concluded.