Salon
What is the first name that comes to your mind as soon as you think ‘salon’? Surely there are many names that must be popping up and one of them must be Depilex. Yes, that’s right! We all know that it is Pakistan’s leading beauty clinic and institute. They recently celebrated 35 years as beauty pioneers in Pakistan. Established in Karachi in 1980, its founder Massarat Misbah opened an institution for beauty, where quality hair and skin care was accessible, affordable and importantly, hygienic. Since 2008, under the leadership of Massarat Misbah’s daughter Redah Misbah, they have included a diversity of personal care and humanitarian initiatives including the Depilex Beauty Clinics, Institute and Health Centres, Depilex Men, The Lounge, Santé the salon, Smile Again Foundation and Depilex Live.
After earning a degree in cosmetic science and cosmetology from the prestigious London School of Fashion, Redah Misbah has attained professional degrees in hair and cosmetology, graduating with honours from Vidal Sassoon and Ray Cochrane Beauty School. According to Redah, “We are incredibly proud of our over 3 decade strong heritage. When my mother started her salons in the 1980s, there was no proper concept of professional and affordable beauty across Pakistan. Now entering 2016, we are possibly the most accessible and dynamic beauty brand in the country with over 40 salons nationwide, our own make up brand, our own channel in salons, dedicated salons for men, a foundation that allows us to engage our expertise and network to the aid of acid burn victims and much more. We are proud to have been a pioneering part of shaping the industry to what it is today.”
The entire team at Depilex continues to develop a wider network and innovations throughout 2016. And certainly they have set a benchmark for others in the beauty industry to provide exceptional quality and a wide range of services, among the conventional concept of a ‘parlour’.