is very near to you and commands obedience and respect. He said whenever an employee ignores the boss, his job is in danger; similarly when consumer is not satisfied your company is in danger.
Ahmad said an effective entrepreneur has to ensure comfortable cash flow in his company to sustain healthy growth and good profits. To achieve this end, those that reach the top ensure wealth creation for their sales consultants, make corporate-social-responsibility investments, and provide benefits to the supplier community.
He said globally all the top enterprises comply with all environment protection laws, use refillable packaging and use recycled materials extensively where quality is not compromised.
The modern concept of engaging your consumers as sales consultants is gaining ground.
When improvements are made on their suggestions, they stay engaged and become extremely effective representatives of the company.
Market analyst Benish Toor said entrepreneurs reach the top only through the introduction of brands that command respect and creditability among the consumers. The business mission of these companies is fully aligned with their social purpose. Such companies remain focussed on the outcomes of their investments in health, education, and nutrition, she said.
“The CEOs of these companies are personally involved in all aspects of business and social works and ensure that the investment in each segment is enough to make a difference,” she said, adding there should be a correlation between the future world and alignment of the lives of employees, and the communities in which the firm operates.
Toor said as the company succeeds; the motto should not be to get a share of the product from the market but to get a dominant share. To achieve this, targeted customer should be richly described.
She said improvement should remain an ongoing process to incorporate the unmet needs of the consumers.