Last month, we were delighted to find out that one of the most credible actresses of our times, Saba Qamar, has been finally chosen as the Lux girl, something most of us had been waiting for, for a long time.
The latest Lux ad features Saba and conveys the message of embracing one’s beauty, something the actress truly believes in. She has been breaking stereotypes through her work and otherwise, and doesn’t pay heed to haters.
The advertisement highlights that women should not let judgmental remarks from society affect their beauty. They do not need to comply with norms set by society and live their lives according to them; they should rather be comfortable in their own skin as the campaign addresses, ‘Khoobsurti Se Kia Sharmaana’.
Better late than never, Saba has joined the impressive league and now shares the spot with the likes of Babra Shareef, Reema Khan, Meera, Mahira Khan and others. What makes this latest campaign stand out is that it focuses on defying typical beauty standards and that’s a commendable effort.