‘Another Perspective’ launched

By Abdul Mohi Shah
March 21, 2019

ISLAMABAD: The developing days of Pakistan cricket were showcased in a book titled ‘Another Perspective’, with writers making a sublime attempt to highlight the evolution and transformation of the game to the modern day cricket.

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The joint venture of Taher Memon and Salim Pervez depicts the development stages that brought this most cherished game into modern era.

“It is basically a story of missing link. Everybody wrote about players, records and statistics. The great players, kingmakers and all those who helped bring out the best in players.

“I feel the development part was missing from these efforts. It is the most missing part of the game. The youth possibly is unaware as what efforts had made the game as they see it today.

“This has spurred me to bring to the fore a story of that off the field efforts,” Taher Memon said, while presenting introduction of his book in the company of leading sports related personalities of the twin cities.

“It has always been a challenge for me to organise matches. These real servers of the game worked day and night to ensure that we organise international matches in the best possible way. We almost started from scratch and developed every bit that helped the game of cricket flourish in the country.”

Memon mentioned the lack of facilities that were there from 1977 to 1998.

Memon admitted that as a marketing man who helped initiating the famous Wills Cup and a leading organizer it had always been his endeavor to complete the job in a professional way.

Memon added that all these things were depicted in a book that would surely help the future policymakers to see as from where they had started.

The book ‘Another Perspective’ has now become a part of the British Library.

Former Test cricketer and Pakistan Cricket Board Chief Executive Majid Khan hailed Memon as a true professional marketing man.

Majid said during his hey days as marketing director, Memon knew well what he was doing.

As a chief guest, PCB Managing Director Waseem Khan said after reading a few pages of the book he realised why Taher Memon was a success story.

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