ISLAMABAD: The International Cricket Council (ICC) will involve cricket fans in a big way to enhance the image of the World Cup 2019 by making them be part of the excitement in the run up to the mega event.
Fans around the globe will be given a chance to experience the excitement of the World Cup through the ICC’s brand new #WorldwideWickets campaign that will celebrate the different ways we all play cricket.
Launched Thursday, the user-generated social media initiative will encourage fans to share pictures and videos of where and how they play cricket across the world.
The winning post will be voted for by fans and the prize is an ultimate World Cup final experience, including tickets and travel for two people to Lord’s on July 14.
The second element of the campaign will see activity hit the streets of England and Wales in the build-up to this summer’s tournament, with each of the 10 host cities installing a bespoke mural featuring a set of cricket wickets in an iconic location.
Again, fans will be at the centre of the action and will be encouraged to share the mural on social media for the chance to win tickets to a World Cup fixture in their city.
More than three million fans across 148 countries have applied for tickets to the World Cup, highlighting the global appeal of the tournament.
Now, #WorldwideWickets will allow even more fans from across the world to engage with the tournament and showcase the unique and brilliant ways cricket is played.
The campaign will run from February 21 until the final stages of the tournament in July. A winning photo or video will be selected on a regular basis in the weeks leading up to the World Cup final with each winner receiving a limited-edition World Cup ball.
Ahead of the semi-finals, the ten best photos and videos will be shortlisted and compiled by CWC19 Ambassadors. Fans will then be able to vote for their favourite post and the one with the most likes will win the grand prize of a trip to the final at Lord’s.