ISLAMABAD: The Securities and Exchange Commission of Pakistan (SECP) has
approved a new life insurance product, which is equipped with insurance technology features such as artificial intelligence and data analytics, a statement said on Tuesday.
The product is first of its kind in the country and has been introduced by the relevant insurance company in partnership with an international technology service provider, it added.
Through this unit-linked product, the insurance company will be able to track the health
performance of policyholders in respect of predetermined indicators, ie,
heart rate, cholesterol level, glucose level, etc, and provide reward points to policyholder on achievement of periodic preset targets.
The policyholders can also get integrated benefits, such as credit of percentage of premium into their investment account on achievement of certain preset targets.
The product is the classic duplet of digital innovation and improvement in customer experience.
The system that enables the technological features of this product is powered by the international technology service provider, the statement said.
The Securities and Exchange Commission of Pakistan ’s approval is a clear indication of its support for financial technology and innovative initiatives.
Lately, the Securities and Exchange Commission of Pakistan organised a workshop on insurtech (insurance technology), which was attended by stakeholders from diverse backgrounds, including insurers, brokers, banks, digital aggregators, non-bank finance companies, association of microfinance institutions and nano-credit providers.
The product will help the insurer work on “wellness approach” by improving the lifestyle and overall health of the people by incentivising them through the use of data analytics and artificial intelligence.
It is expected to instill healthy lifestyle into the lives of covered persons and improve their overall health; thereby, reducing the risks of chronic diseases, through the use
of technology-based platform.