weakened,” he said.
Joe Twyman, head of political and social research for Europe, the Middle East and Africa at market research firm YouGov, agrees that social class — in Britain defined by factors such as occupation and education rather than just money — has waned as a factor in elections.
“The old divisions of working class and middle class have largely eroded over time and the big, heavy industry that used to provide so much of the core Labour vote doesn’t exist any more,” he says.
Britain is now a strikingly different country from the more monochrome nation that struggled to get back on its feet after World War II.
Grimy smokestacks in northern towns reflected a strong industrial base that has been replaced by a service-driven economy, while large-scale migration has irrevocably changed the country’s make-up.
Yet the trappings of the class system remain very much in place.
The royal family sit prominently at the top of the social pyramid and the social “season” for the moneyed elite still revolves around events such as Royal Ascot, the Boat Race between Oxford and Cambridge universities and Henley Royal Regatta.
Many elite positions remain dominated by people who went to grand private schools such as Eton, where Cameron himself was a pupil.
Paula Surridge, senior lecturer at the University of Bristol, said it would be premature to discount class, expressing the view that it continued to influence life chances and lifestyles.
“While there has been some social mobility, this has only slightly narrowed inequalities relating to education, occupation and health,” she said.
So why are the British so reluctant to let class go?
“Now it’s more about tribal identities rather than necessarily class distinctions,” Twyman said.
“My personal belief is that it’s to do with the royal family,” he said. “We still have the royal family, we still have an established social order, we still talk about the Boat Race.
“I would say the class system is part of our British cultural identity. We like traditions and we like pomp and circumstance.”