Ever since its launch in 2011, Snapchat has appeared as a challenge to Instagram’s stance. The real reason behind it is the Hollywood superstar Kylie Jenner’s love for SC who regularly updates it and is said to have the highest number of followers.
But things took a twist when the highly popular star, tweeted a sour opinion of SC.
Jenner’s uncertainty about the app caused it a heavy loss with immediate effect. Snapchat’s stock fell by six percent with a speculated loss of $1.3 billion.
Jenner is being discussed for single-handedly bowing a huge financial loss to one of the tech giants with a casual tweet.
But it is also being discussed that there were several reasons behind Snapchat’s collapse and Jenner’s tweet acted as the tipping point.