interior
This week You! peeks into the contemporary interiors of a retail outlet in Faisalabad...
There was a time when boutiques and designer stores were made on simple lines and one could only see racks with clothes on display. But in the recent times the concept has changed altogether - now equal emphasis is given to the interior design as well, so that the customers feel welcomed and comfortable.
A designer store that has a striking interior with unique design and display elements, not only makes your shopping experience worthwhile, but you just can’t resist visiting the place again and again. Of course, every store follows a different design strategy - depending on the products that are being sold there. However, what captures our attention before anything else is how tastefully and painstakingly the place has been decorated.
As fashion giants continue to expand their retail footprint across Pakistan, one of the major factors that differentiate one retailer from another is the store design and layout. There are a lot of different approaches when it comes to the interior layouts, but the current trend that has caught the attention of architects and interior designers is to understand customer’s expectations and create retail spaces that are functional and aesthetically superior. And this is exactly what the recently opened Khaadi Store in Faisalabad is all about.
The flagship store which is located at Gateway Tower, Satiana Road, occupies a surface of 16000 square foot and offers pret, unstitched, kids range along with home product line. The main highlight of the store is its interior - featuring a subtle mix of contemporary style, wooden finishes and affective store lighting that not only enhance the products on display, but create a wow factor for the customers. A neutral based colour palette has been chosen for the flagship store along with classic wooden furnishings in different finishes.
We are well aware that our favourite brand was established in 1998 by founder and chief executive officer, Shamoon Sultan. Today, the brand has over 40 stores across Pakistan, dominating high streets and malls alike. Besides, the brand has stores in the United Arab Emirates, United Kingdom and Qatar.
Coming back to the interior design of the recently opened outlet! The store features the brand’s signature design that blends the architectural and aesthetic elements from East and West. Earthy tones and off white dominate the space, while the flooring is done in grey hues. The subtle colours are further enhanced by wooden textures in light and dark brown that create a warm atmosphere for the shoppers.
A lot of emphasis has been placed upon lighting which is one of the most important elements of interior design and mainly contributes to the functionality, mood and atmosphere of any space. The spacious interior has a wooden ceiling that has been mounted with lighting fixtures to brighten up the space.
Moreover, the store has a distinctive and lively appeal with a contemporary touch. A lot of thought has gone into designing and decking up the space. The inclusion of geometrical sideboard is aesthetically pleasing to the eyes and also enhances the beauty of the decor. From accessories to wooden benches, showcases and racks, the place is done just right with maximum space for customers to move around. Open shelving, wrought iron racks and four-wheel cart like showcase give an exclusive boutique environment. You will not find anything flashy and details such as the sleek light brown wooden tables, on which selected merchandise are presented, instantly grabs your attention. Pillars made of red bricks give a rustic vibe to the modern setting. Keeping the natural setting in mind indoor plants have been arranged strategically in different nooks and crannies, which gives off a fresh feel. This is not all. The wide cash-counter is also quite appealing. Various shades of blue have been incorporated in the backdrop to guarantee a frictionless checkout experience.
The brand offers products that are sought after for their distinct, high street fashion sense and unique ethnic inspiration. Surely, Khaadi’s design philosophy reinforces its brand identity and that is what sets it apart from other retail outlets.