Natasha Kamal walking the ramp at Torino Fashion Week 2017 which is held annually in Italy.
FashionFocus
Not only did the young designer showcase at Torino Fashion Week, she was also awarded the first place Luxury Award by jurors from LVMH and Sommet Internationale de la Mode.
The 2017 edition of Torino Fashion Week (TFW) was dedicated to modest fashion, a growing trend all over the world but pioneered by fashion designers from Islamic countries. This was the first time an international fashion week, held in Turin, Italy, collaborated with a modest fashion organization, Islamic Design Fashion Council, and our very own Natasha Kamal was invited to showcase her collection at the esteemed platform.
Kamal impressed the audience by staying true to her signature aesthetic and clean designs, so much so that she ended up winning the first place Luxury Award, awarded to her by LVMH, the world leader in luxury brands, and Sommet Internationale de la Mode (SIM). Let us elaborate on what this prize entails: Kamal will be invited to showcase her collection in Paris, be granted a VIP invitation to take meetings at select luxury companies in Paris where they will be asked to present and explore opportunities along with a photo shoot and a media campaign.
Natasha Kamal’s TFW collection is unmistakably infused with modernity, which can be found in the sweeping lines, stylized imagery and elegant proportions that give the collection a contemporary appeal.
Speaking about her experience with TFW, Kamal expressed her gratitude at being offered such an opportunity as she was given a chance to stand neck and neck with designers from over 23 countries, out of which 30 were IFDC designers.
“It was amazing to see everyone come together, encourage each other and even help each other out backstage amidst hectic moments. I met a lot of wonderful people that I will stay in touch with,” she said.
The designer further claimed that winning the first place award wasn’t the only form of acknowledgment she got from TFW.
“The local industry showed a genuine appreciation for the collection and paid attention to the little details.”
Kamal lit the ramp up with her voluminous silhouettes.
“The idea was to stay true to our aesthetic, which combines traditional techniques with assertively modern styling to create contemporary imagery and appeal. I incorporated my signature techniques of applique with distinctive patterns, lavish handcrafted ornamentation including beadwork, kundun and mirrors, which are indigenous to Pakistan. This allowed me to display the beautiful intricacy and detail-oriented craftsmanship of Pakistan on an international platform.”