One of the greatest and most influential singers of all times, Malika-e-tarannum Madam Noor Jehan needs no introduction. With a successful career that spans over seven decades, she recorded about 10,000 songs in many languages including Urdu, Hindi, Punjabi and Sindhi. It is no surprise that she lent her voice to the highest number of film songs in the history of Pakistani cinema and was also the first female local film director.
To pay tribute to the legendary singer, EMI Pakistan held an exclusive premier of Gul-e-Daudi (The Chrysanthemum), a short film by Umar Riaz that reflects on her music.
Speaking on the occasion, Zeeshan Chaudry, GM, EMI Pakistan said, “We are pleased to be a part of this initiative; the life and art of Madam Noor Jehan is filled with joy, love and splendid music,” he noted. “This short film is an effort to reminisce the golden era of Pakistan’s music industry with fresh techniques of audio and visual representation. With this we have tried to give the audience a feel of the original music keeping in mind the requirements of state of the art audio and visual appeal for the audience. This film will take you back to the era of the melodious singer, who not just conquered the heart of millions but made history in the subcontinent with her work.”
The event was attended by people from the press and other fields including the director of Gul-e-Daudi. The screening was followed by a panel discussion and Q&A session hosted by the director.