YouTube Premium price hike hits again just months later
Singapore's confirmed hike and European reports suggest new global Premium price round
YouTube Premium appears to be getting more expensive again, just months after its last round of increases. Subscribers in several countries are reporting fresh price hikes, with Singapore offering the clearest confirmed case so far and reports of similar increases surfacing across parts of Europe.
According to The Straits Times, the increase in premiums for Singapore is from S$13.98 to S$15.98 per month for individuals, while for families it goes up from S$27.98 to S$31.98 per month.
The price increase has been effected immediately for new members, while current members will get the rate increase on the billing statement after at least a 30-day notification period.
Telecompaper cites the price increase spreading into European markets, including the Netherlands, where the individual premium rate is increased from €13.99 to €15.99 per month, while the family plan is increased by €4 to €29.99 and the student plan by €2 to €10.99.
However, subscribers from other European countries are getting email billing notices of the price increase, but no official list of affected countries has been released by YouTube.
The scattered nature of these reports makes the scope difficult to assess. A confirmed hike in one country doesn't tell you what subscribers elsewhere will end up paying, and the increases don't appear to follow one uniform jump across regions.
YouTube's recent increase to YouTube Music Premium adds to the sense that the company's subscription pricing is moving upward more broadly, following a pattern that included a US price rise earlier this year.
Without a broader company-wide announcement, there's no single place to check which markets are affected next. A billing email or notice remains the most reliable signal for existing subscribers, rather than assuming a hike reported in one country applies everywhere at once.
