television
Television has long been one of the most powerful mediums of communication in the modern world. No wonder World Television Day is observed on November 21 every year. It connects people, shapes opinions and brings stories to life in a way few other platforms can. In Pakistan, television has not only entertained audiences but also played an important role in shaping national identity, promoting education and influencing social and political discourse. From the early days of black-and-white screens to today’s digital revolution, television has been a mirror of Pakistani society, reflecting its hopes, struggles, diversity and transformation over the decades.
Television was introduced in Pakistan in 1964, when the Pakistan Television Corporation (PTV) began its first broadcast from Lahore. It was a modest beginning, yet it marked the start of a cultural revolution. In the 1960s and 1970s, PTV became a symbol of national pride and progress. Its programmes were not only entertaining but deeply meaningful. Dramas such as ‘Khuda Ki Basti’, ‘Waris’, ‘Aangan Tehra’, ‘Tanhaiyaan’, ‘Ankahi’ and ‘Dhoop Kinare’ captured the imagination of millions. These shows addressed real-life social and moral issues, encouraging critical thought and empathy. Television a source of amusement; it became an instrument of learning, enlightenment and nation-building. Families across Pakistan would gather around the television set in the evenings, creating shared experiences that strengthened the social fabric.
The 1990s and 2000s brought a wave of transformation. With the liberalisation of the media sector, private television channels began to emerge, ending PTV’s long monopoly. The arrival of private channels dramatically changed the media landscape. This era witnessed the birth of an energetic, competitive television industry that catered to a variety of audiences. Viewers now had access to multiple perspectives, diverse content and more freedom of choice. News channels broke stories faster, entertainment channels explored new genres and regional channels gave voice to Pakistan’s linguistic and cultural diversity.
However, the rapid expansion of private television also brought new challenges. The race for ratings sometimes led to sensationalism and the blurring of ethical boundaries. News channels, in their effort to attract viewership, often prioritised breaking news over verified reporting. This trend sometimes resulted in misinformation and the amplification of divisive narratives. Yet, despite these shortcomings, television retained its position as the most influential source of news and entertainment in the country. Its immediacy and reach ensured that it remained a central force in shaping public opinion.
Television’s influence in Pakistan extends beyond news and entertainment. It has played a major role in raising awareness about important social issues. Campaigns on health, education, women’s rights and the environment have reached millions of viewers, changing attitudes and behaviours. In times of crisis - whether natural disasters, political turmoil, or the COVID-19 pandemic - it has helped mobilise relief efforts, spread awareness and connect communities in remarkable ways.
The digital age has transformed how Pakistanis engage with television. The rise of social media and online streaming platforms has shifted viewership habits, especially among younger audiences. Today, people consume news and entertainment on multiple screens, from televisions to smartphones and laptops. Yet, television remains deeply rooted in Pakistani households. Its live coverage of events, talk shows, dramas and public debates continues to attract millions. The emotional connection people have with television, built over decades, cannot be easily replaced by digital alternatives.
At the same time, the convergence of television and digital media presents new opportunities. Many Pakistani channels now stream their content online, reaching audiences beyond borders and engaging the diaspora. This integration allows television to remain relevant in a rapidly changing media environment. However, it also demands higher standards of professionalism, authenticity and responsibility. Broadcasters must adapt to changing technologies while preserving the values that made television a trusted source of information.
World Television Day, observed on November 21 every year, serves as a reminder of the power and responsibility that come with this medium. In a country like Pakistan, where millions still rely on television for their primary source of entertainment and information, it remains a major driver of awareness and national dialogue. The challenge now is to ensure that this influence is used constructively - to promote tolerance, unity, education and civic engagement. The media industry must invest in ethical journalism, support creative talent and prioritise truth over sensationalism.
There is immense potential for television to contribute positively to society, by celebrating diversity, highlighting community stories and encouraging dialogue on the nation’s challenges and opportunities.
Television’s journey in Pakistan has been extraordinary. From a single channel broadcasting to a handful of homes to hundreds of channels reaching millions across the nation, it has mirrored Pakistan’s evolution as a society. It has witnessed the country’s triumphs and tragedies, amplified its voices and connected its people. While the tools and technologies may continue to evolve, the essence of television remains unchanged: to inform, educate, inspire and bring people together. It is a window to understanding ourselves and the world around us.
The writer is a seasoned journalist and a communications professional. He can be reached at tariqkikgmail.com