KARACHI: Karandaaz Pakistan has showcased a design for mobile money smartphone applications, with a focus on the less literate segment of the Pakistani market, developed using a human-centered design approach, a statement said on Monday.
This innovation is stipulated to revolutionise the mobile financial services arena in Pakistan by enhancing application development by the providers, while creating significant ease of adoption and use for the target market.
Mehr Shah, director of the knowledge management and communications at Karandaaz Pakistan, said: “The opportunity increasing smartphone penetration has brought for all stakeholders to leverage technology and provide enhanced user experience to MFS users in Pakistan.”
Imdad Aslam, director of the digital financial services at Karandaaz Pakistan, said that the human-centered design would allow the MFS industry in Pakistan to substantially augment its services and expand them to low literate financially excluded people, especially women.
The wireframes and design toolkit will be made available for free download on the Karandaaz Pakistan website at the end of July.