Most popular short-video content platform TikTok has introduced a new feature for its content creators and brands on November 13, 2025.
Newly introduced feature “Bulletin board” works similarly as Instagram broadcast channels which was introduced by meta owned platform in 2023.
The new feature allows creators to establish a dedicated channel to share one-way public messages, quick updates and announcements directly with their followers.
Through “Bulletin board” only creators will be allowed to post public messages while followers can respond with emojis.
Moreover, the creators can share their content in text, image and video formats.
TikTok, is initially rolling out this new feature for creators who are above 18 and have a minimum of 50,000 followers.
While introducing this new feature through a blog post at its official website TikTok shared that, “Bulletin Board is a one-to-many broadcast channel, making it quick and easy for creators to post news and updates and share exclusive content.”
The goal is to help creators share quick updates giving them a new way to reach their audiences.
Instead of posting through a story or regular TikTok post creators can use Bulletin board to share their updates.
The feature is designed to help creators and brands build community by sharing updates, news and exclusive content as per the official release.
While launching a new feature the short-video platform informed, “Just like everything on TikTok, all content must adhere to our Community Guidelines, which we enforce using a combination of technology and human moderators.”
“Our safety tools for muting, blocking, and reporting users and content are available within the Bulletin board to help keep communities safe and positive,“ explained TikTok in a blog post.