A pink smoothie at Erewhon, a high-end store in LA, is still generating buzz among its fans after Hailey Bieber’s name was removed by the store.
Despite the fact that Hailey Bieber’s name has been pulled, its popularity hasn't faded.
The name vanished quietly from the menu at a trendy Los Angeles market, Erewhon.
Fans are now wondering why the beverage once linked to the model Hailey Bieber suddenly had her name removed, especially since the buzz remains.
Now, fans are wondering why the beverage once linked to the model suddenly had her name removed, especially since the buzz remains.
That mystery is sparking the attention back to the brand and its most viral $20 smoothie.
Let’s find out what is buzzing around.
The story unfolded with the Strawberry Glaze Skin Smoothie, the same beverage that used to be called the Hailey Bieber Smoothie.
At Erewhon’s Beverly Hills store, the menu no longer displays her name.
The reason, as explained by the counter cashier, was very simple: “Her contract ended, so we can’t say Hailey Bieber,” reported Page Six.
Even though Hailey’s name is no longer listed on the drink, the rush of orders has not slowed down.
And this brings us to the next big twist to the story—and the buzz surrounding it online.
Even though the drink no longer displays Hailey Bieber’s name on it, folks walk up and order the "Hailey” every single day.
According toPage Six's report, one employee said they make at least 600 cups a day, calling it the most popular drink in the cold beverage section.
Another worker said, Customers are unaware anything changed: all the customers don’t know. They still say Hailey Bieber. She’s not getting anything, but it’s good for us.”
This high demand spotlights how the beverage’s identity is still tied to Hailey, even though her partnership with the company is over.