Facebook is officially retiring its dedicated “Gaming Creator Program“ in 2026 due to the company’s unstable relationship with the gaming sector.
This program primarily was initiated in 2018 and provided gaming creators with early access to new features, and direct assistance from Facebook teams and aid in monetization through live streaming donation tools.
Meta has taken a significant move to phase out this initiative and transitioning gaming creators to its creator revenue programs.
However, gamers who depend on direct monetization through Facebook gaming will experience a financial setback unless they diversify their revenue streams.
A number of people will migrate to other platforms like Twitch, YouTube and other gaming focused alternatives.
A large number of factors are believed to be driving Facebook’s decision to discontinue its Gaming Creator Program.
One pressing matter is the platform’s low adoption rate and deficient return on investment when compared to competitors such as Discord, Twitch, TikTok Live, and YouTube Gaming.
It has been observed that platforms have successfully captivated a large number of audiences and generated better monetization outcomes.
On the contrary, one crucial aspect is a strategic shift in content properties.
It has been observed that Meta is increasingly focusing on short-form video (reels) and broader social communication rather than maintaining niche, gaming specific ecosystems.
Additionally, the decision to discontinue the Facebook Gaming Creator Program reflects a strategic shift in Meta’s priorities, moving away from its sore social products, and may lead the company to see little justification to fund gaming infrastructure that has not delivered competitive results.