Yahoo DSP and Spotify have officially announced the integration of Spotify Ad Exchange (SAX) into Yahoo DSP, giving Australian advertisers direct programmatic access to Spotify’s premium audio, video and display inventory for the first time.
The integration plan allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, bringing audio into the omnichannel strategies that seamlessly connect display, video and CCTV.
Advertisers can apply privacy-safe applications to target and manage frequency across Spotify campaigns through Yahoo ConnectID, ensuring audio can be optimized with the same precision as other digital formats.
Head of data at Yahoo DSP said, “Digital audio has always been a highly engaging environment, but advertisers haven't had the same level of access or measurement as they enjoy with other channels.”
The head of measurement APAC at Spotify, Jan Bojko said, “Digital audio attracts far more attention than social media because people aren't constantly skipping or scrolling. On Spotify, listeners are immersed in a positive environment that makes them receptive to hearing from brands.”
The partnership between Yahoo DSP and Spotify Ad Exchanges demonstrates how independent evidence and access to premium supply can work together to elevate audio and facilitate significant programmatic investment at scale in the region.