fashion
Some runways are about clothes; others turn into cultural moments. This season, Runway SS’25 leaned into that second category. Presented by Infini Events and supported by the Arts Council of Pakistan Karachi and held at Marina Venues in Karachi, the third edition brought together design voices that went beyond trends, setting the tone for what’s next. Heritage and modernity, restraint and drama, all stitched into a night of unapologetic expression. You! takes a look at the designers who showcased their work at the runway…
Cultural lineage shaped K. Yousuf’s trousseau line, which drew on Pakhtun traditions without compromising on modern relevance. Brocades, khadi silks, and hand-embroidered panels gave the pieces depth, while classic silhouettes like angarkhas and panelled frocks kept the aesthetic rooted. The palette explored warm tones, rust, maroon, and muted gold, each look exuding the craftsmanship of generational artistry with a contemporary polish.
Lubna Mudassir leaned into experimental tailoring. Structured blazers paired with wide-legged pants shared space with asymmetrical tunics and layered jackets. Colours ranged from black and grey to blush and peach, accented by minimal embroidery. The overall effect balanced sharpness with subtle femininity, ideal for women who like their formalwear strong yet versatile.
The show began with a narrative beyond fashion. Zubair Shah, in collaboration with the Depilex SmileAgain Foundation (DSF) headed by Masarrat Misbah, brought acid burn survivors to the runway dressed in all-white creations. Fluid organza saris, crisp cotton jackets, and layered separates stood out for their simplicity and movement. Minimal use of embellishment emphasised form and strength, creating a mood that celebrated dignity through design.
Mahi’s collection embraced saturated colour and bridal drama. Ruby reds, emerald greens, and soft blush tones came alive in luxurious satins and jamawar. Traditional handwork, zardozi, dabka, and sequins, adorned structured blouses paired with voluminous skirts. Even the grooms’ looks reflected the label’s design ethos: clean cuts, rich hues, and measured ornamentation for those leaning toward understated sophistication.
Ramsha Bilal, stepping away from her beauty roots, introduced a bridal line rich in energy and colour. Bold magenta, saffron, and crimson lehengas paired with heavily worked cholis dominated the collection. Embellishment played a strong role, stonework and sequins layered across borders and necklines, creating looks that fit the mood of festive opulence while keeping silhouettes wearable.
Dance and music framed the fashion story with emotional nuance. Sheema Kermani performed to Faiz Ahmed Faiz’s ‘Dasht-e-Tanhai’, setting a tone of reflection through classical movement. Later, contemporary dancers interpreted Shafqat Amanat Ali’s ‘Khamaj’, blending motion with melody. The night ended on an acoustic note as Syed Hasaan performed popular covers that kept the crowd humming along.
CREDITS l Hair, Makeup & Grooming: Rose Beauty Salon l Social Media Partner: Irfanistan l Show Choreography: Neera l Coordination: Anwaar Shaikh l Photography: Osprey Production