The growing popularity and reach of the Premier League worldwide has left rival European football leagues struggling to compete.
This trend shows no signs of slowing down, not just for audience share, but to find out outlets to even show the matches.
So, in this context, German football had to think out of the box - going to where Gen Z is engaging with football through content creators.
And that's why tonight, Harry Kane’s Bayern Munich will start their defense of the Bundesliga title live to 1.4 million subscribers on the That’s Football channel on YouTube.
A milestone moment not for Mark Goldbridge, but it is certainly going to open avenues for other content creators in the world of soccer.
Its run by Mark Goldbridge, known for passionate but often provocative, punchy commentary about players on streams-often going viral.
His brand was built by being filmed reacting to Manchester United matches.
Mark Goldbridge is a British football commentator and Youtuber renowned for his passionate and authentic commentary style.
He runs The United Stand and That’s Football channels, where he provides in-depth analysis and humorous insights on multiple football topics.
Goldbridge’s commentary often sparks buzz among fans, and his opinions on players and teams can be quite provocative.
Mark Goldbridge thinks he has got a unique content style that resonates with Gen z, saying: “People need to appreciate that we have a certain content style, and that’s very, very popular.”
In a recent interview with Sky News, hefurther added, “?That is an area that needs to be catered and that’s why, with rights, we’ve had such big, big audiences.”
In this backdrop, European leagues are finding it almost impossible in this market to sell their rights because domestic football is so dominant and catchy.
With over two million subscribers to his channel, The United Stand, Mark Goldbridge has built a loyal following on YouTube and established himself as a popular football commentator in the modern-day soccer world.
What’s more interesting, is that Goldbridge’s ability to connect with Gen Z coupled with authentic commentary style, has contributed to his success.
It's no wonder he might become one of the most influential figures in football history.