Meghan Markle's true intentions behind her latest launch have been unveiled by a PR expert, and it might be concerning for the royals.
The Duchess of Sussex launched her Napa Valley rose wine on July 1, expanding her lifestyle brand, As Ever, pantry.
Her new product, described as "soft notes of stone fruit, gentle minerality, and a lasting finish," was sold out within an hour.
In conversation with The Daily Mail, celebrity publicist Sarah Schmidt claimed that Meghan's move to introduce different types of items showcased her wish to be at "every table."
She shared, "With this move, Meghan is signalling that As Ever isn't just a pantry brand, it's a lifestyle ecosystem."
"She wants a seat at every table: your morning routine, your dinner party, your slow Sunday night," Sarah added.
"Wine brings people together, and that's the heartbeat of this brand. With the rosé, Meghan is claiming space in the culture of hosting, connection, and shared experience," the expert further said.
It is important to note that King Charles' Sandrigham Royal Estate Shop also has a variety of items, which the Duchess of Sussex also sells via As Ever.
Her decision to expand her brand suggests that she is in a race against the royals.