Prince William has reportedly made a surprising decision ahead of his destined future royal role, taking on a new mission.
The Prince of Wales, who inherited the role of Duke of Cornwall when his father became King in 2022, reportedly wants to use the 700-year-old estate as "another branch of his philanthropy".
The future King is said to be embarking on a mission to transform it from a traditional revenue-raising estate into a force for social impact.
However, when Prince William becomes King, the Duchy will pass to his eldest son Prince George.
William describes his vision for the Duchy to exist for "social impact" rather than as an old-style financial resource to be drawn from.
"We're not the traditional landowner. We want to be more than that," William told the Telegraph.
The vast estate spans 128,494 acres across 20 counties, taking in both rural and urban life. The estate reportedly owns diverse properties, and more than 150 people work across the Duchy's eight offices.
The father-of-three maintains a hands-on approach, visiting part of the Duchy once every four to six weeks.
William's priorities include ending homelessness, restoring rivers, and supporting the mental health of farmers.