Meghan Markle is hitting pause on her hot-selling As Ever products — at least for now.
In a new interview with Fast Company published May 27, the Duchess of Sussex revealed she’s not rushing to restock the now-sold-out line, which included jam, honey, and floral sprinkles.
Rather than quickly replenish inventory, Meghan, 43, says she wants to reflect on what’s next.
“I want to take a step back, gather data and figure out what As Ever could be,” she explained.
Meghan’s comments come almost two months after she first launched her new product range. However, many of those who pre-ordered her Limited-Edition Honey couldn’t complete their purchase due to an overwhelming demand.
She then sent an apology letter to the empty-handed customers, she made the following “promise”: “When out next limited edition item drop happens… you’ll be the first to receive it… as a gift from me.”
While a restock isn't off the table, Meghan now says her focus is shifting toward bigger-picture plans for the brand.
Those hoping to snag more goods will have to wait until at least early 2026, as Meghan revealed new products are expected in the first quarter of next year.
“I want to really focus on the hospitality angle of As Ever,” she shared with Fast Company, adding that the team is studying seasonal customer needs to shape future offerings.
A trademark filing for As Ever previously teased possible expansions into cookbooks, tableware, and kitchenware.
"The category of fashion is something I will explore at a later date because I do think that’s an interesting space for me,” the Suits alum said.