In most of our major cities, security guards stationed outside commercial outlets, banks and private offices are made to open and close doors for customers. While often overlooked, this practice is not only unnecessary but also deeply disrespectful to the individuals involved. Security guards are hired to ensure safety and respond to emergencies – not to perform ceremonial tasks that serve no security purpose. Yet, many businesses – especially high-end brands – reduce their role to that of a doorman, reinforcing outdated ideas of class distinction. These guards, often underpaid and working long hours, are expected to stand for extended periods and serve customers in ways that go beyond their job description.
Companies must reflect on this practice. They spend generously on aesthetics, interiors, and branding but fail to respect the dignity of the person standing at their doorstep. Treating security personnel as part of the ‘luxury experience’ is both unethical and exploitative. However, the responsibility also lies with society at large. We, as customers and citizens, have become too comfortable with this behaviour. The government, too, has a vital role to play. Labour departments and relevant regulatory bodies should issue clear directives prohibiting non-security tasks for guards. Strict enforcement, routine inspections and awareness campaigns are needed to ensure the protection of their rights and dignity.
Insaf Shaikh
Karachi