Lahore: Avid CSR volunteer fromPepsiCoPakistanlaunched the 2016 Lighting Up Lives campaign in the holy month of Ramazan with commitment and dedication towards community betterment.
The ‘Lighting Up Lives’ project, launched in 2014, isPepsiCo Pakistan’s flagship CSR program which provides solar lights inside Pepsi bottles to communities in need. This initiative has helped install hundreds of lights in refugee camps and other under privileged areas across Pakistan impacting the lives of thousands of community members. PepsiCo aims to increase the project’s reach and light up hundreds of thousands of Pakistani lives in years to come.
This volunteering activity was arrangedin collaboration with BukshFoundationand Roshni Welfare Association. Volunteers from PepsiCo helped to install hundreds of lights at the Roshni village for special persons. The beneficiaries were thrilled with this ‘gift of light’ as they called it while also taking part in the installation of the lights activity.
The lighting solution provided is simple but sustainable. It comprises of abattery,solar paneland a Pepsi bottle with an LED light in it. The light automatically switches on as thesun sets.
The event was attended by the senior management ofPepsiCo, Buksh Foundation and Roshni Welfare Association along with members of the media. Jahanzeb Khan, Vice President and General Manager PepsiCo Pakistan, hailed the volunteers’ passion towards community service and remarked on the occasion:“The spirit of social responsibility has always been an integral part of the wayPepsiCooperates.We believe this support will help those fellow Pakistanis living in the dark to carry on with their lives and continue to earn their respective livelihood with this gift of light.”***