GB News host Eamonn Holmes addressed Meghan Markle's recent product launch and said that there is "nothing real" about her.
This comes after Meghan launched first product from her new business, American Riviera Orchard.
The Duchess of Sussex sent out 50 jars of strawberry jams to influences across the US, one of them which included a Los Angeles based fashion designer Tracy Robbins.
Speaking on GB News Breakfast with Eamonn and Isabel, royal reporter Kinsey Schofield said: "I believe she's trying to build an empire.
"I don't know if that was what she was going to do originally when she left the British Royal Family. Remember, they told us that she was going to be living a life of service. Polling wise, it has been very difficult for the duke and duchess of Sussex, people in the States have an issue with them.
"Did they have to go down this path? Using Netflix to create content to kind of try to build this empire of gardening and what's going on in the kitchen?
"They gave Netflix what they wanted, which is that reality show element. That was their only commercial success with the Harry and Meghan docuseries.
"So this is her dipping her toe in reality TV, but also having cameras in her face and being able to push her own products."
Eamonn commented: "The irony is you used the word reality. There's nothing real about this woman at all."
Schofield explained that Meghan is probably "really disappointed" with how the past couple years have transpired for the Sussex brand, adding "that is real for her".