KARACHI: easypaisa, Pakistan's leading digital financial services platform, announced on Tuesday the launch of its latest offering, the 'Savings Pocket', a feature that allows users to save funds and manage their finances through the easypaisa App.
The 'Savings Pocket' aims to provide users, especially women, with financial freedom and empowerment, by enabling them to set and achieve their savings goals without resorting to conventional, cumbersome methods such as storing money in handbags.
The feature also offers users security, convenience, and flexibility, as they can access and withdraw their savings anytime, anywhere, through the easypaisa App. "Our newly launched 'Savings Pocket' embodies our commitment to empowering users to make informed financial decisions. This unique feature is revolutionary in the savings world, enabling users to make flexible goal-based savings aligned with their priorities," said Farhan Hassan, Head of easypaisa Wallet Business.
Rifah Qadri, Head of Marketing & Communications, said the feature challenges the outdated norms that limit women's financial freedom and autonomy. "Today's woman demands more than outdated norms. Our campaign is unique as it challenges the norms and stands against outdated practices that limit financial freedom. 'Savings Pocket' offers convenience and security, empowering women to embrace modern solutions and assert their financial independence," she said.