Islamabad:The Pakistan National Council of the Arts (PNCA) is proud to announce the inauguration of a landmark exhibition, "Celebrating 100 years of Cinematic Artists: A Cinematic Posters Exhibition," curated by the Murad Khan. This exhibition will run for ten days, offering a captivating journey through the evolution of cinema posters over the past century.
Cinema posters, an integral part of visual storytelling, have historically served as the gateway enticing audiences into the enchanting realm of films.
However, with the digital era reshaping promotional strategies, this art form faces the risk of fading into obscurity.
The exhibition aims to revive and honor this dwindling art, paying homage to the artists who have profoundly shaped the cinematic landscape. "We are thrilled to host this exhibition at PNCA, aligning with our commitment to promoting and preserving artistic heritage," stated M. Ayoub Jamali DG-PNCA. "It will serve as a visual delight for enthusiasts and a platform for educating and inspiring future generations of artists and filmmakers." The exhibition was attended by all art aficionados, cinema enthusiasts, and the general public to commemorate the legacy of cinematic artists through this exceptional exhibition.