Music is an art that sees no boundaries and is appreciated by people of all ages. Various kinds of music has the ability to stir different emotions in people. Music is a form of entertainment that has the power of bringing people together. Yes, thousands of people gather at concerts and enjoy the night away. So, all you music lovers, there is great news. Recently, BodyBeat along with Empact Activations has launched a one-of-a kind series of musical events Cornetto Pop Rock in Karachi. This is a series of concerts that will take place once a year in Karachi, Lahore and Islamabad specifically for university students.
The ice-cream brand has been associated with promoting young local talent since 2008 when it partnered with leading bands to release songs, followed by Cornetto Music Icons and very recently, the much celebrated film Karachi Se Lahore. The basic concept behind this platform is to revive the pop and rock culture among the youth. Also, university students, who are music enthusiasts looking for their big break, will be taken under the mentorship of renowned music icons of the country and will be provided a chance to not only learn from them but also play with them. This is not all. They will be opening their doors to university bands by providing them a larger than life opportunity to open shows in Karachi, Lahore and Islamabad. Auditions for the bands will be held in each of the three cities to choose the most deserving talent to open the #cornettopoprock concerts.
Cornetto Pop Rock is set to release 6 music videos in May/June 2016 which includes three duets and three singles by Pakistan’s biggest pop and rock idols. The duets include, for the first time ever the two rock legends Ali Azmat and Noori, the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaited Umair Jaswal and Zoe Viccaji. The singles will include songs by Ali Azmat, Noori and Umair Jaswal.
At the occasion Mr Asad Malik of the brand said, “We believe in helping the youth to express themselves. The most genuine form of this expression manifests itself through art forms - be it music, films, or other crafts. This year we have developed a very unique ‘pop rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.”
This is surely good news for young music enthusiasts who can now show their talent to the world.