Senior sports journalist Aalia Rasheed was appointed as Director of Media and Communication by the Pakistan Cricket Board (PCB), it emerged on Monday.
Rasheed's appointment marks a historic moment as she becomes the first woman to assume the role of Media Head in the PCB's history.
With an illustrious career spanning 35 years in sports journalism, Rasheed brings a wealth of experience and expertise to her new role.
Her extensive knowledge of the sports industry, coupled with her remarkable track record as a journalist, positions her as a valuable addition to the board's leadership team.
Before this appointment, Rasheed had been a prominent cricket analyst on Geo News for the past eight years.
Her insightful and in-depth analysis has made her a respected figure in the cricketing community.