Lollywood, having spent several decades as the clunky cousin of Bollywood (imagine that), is finally being replaced with curious homegrown films as post-revival cinema gains momentum. With every film, first-time filmmakers are experimenting and trying to develop their own style. With all these positives, one must also remember that cinema in Pakistan still needs some semblance of professionalism.
Lollywood, having spent several decades as the clunky cousin of Bollywood (imagine that), is finally being replaced with curious homegrown films as post-revival cinema gains momentum. With every film, first-time filmmakers are experimenting and trying to develop their own style. With all these positives, one must also remember that cinema in Pakistan still needs some semblance of professionalism. To that end, a historic event was held recently, which featured some of the industry’s biggest and brightest names as they discussed the possibility of “the formation of a guild or academy of films, as a way of safeguarding the rights of the members of the film fraternity” as well as the rights of technicians or artistes.
Hosted by CEO Cinepax Hashim Raza and Chairman Eveready Group of Companies Satish Anand, the gathering counted in attendance several notables such as Mustafa Qureshi, Humayun Saeed, Sajid Hasan, Hasan Zaidi, Javed Jabbar, Sultana Siddiqui, Bushra Ansari, Sania Saeed, Nabeel Qureshi, Fizza Ali, Jerjees Seja, Ismail Jilani, Nadeem Mandviwala,Moammer Rana and Arshad Mehmood.