NEW YORK: Viacom Inc is said to be extending its deal with Snapchat which will allow it to sell advertising on the mobile app's behalf, the Wall Street Journal reported citing people familiar with the matter.
Viacom already has a deal with Snapchat that carries content for Viacom-owned networks Comedy Central and MTV. Snapchat is a mobile app where photos, videos and messages disappear in seconds.
The multi-year deal is expected to be discussed by Viacom chief executive Philippe Dauman during the earnings calls on Tuesday, the Journal said.
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