West Indies T20 league eyes India bounce

PORT OF SPAIN: West Indies cricket’s increasing fixation with the T20 format comes clearly into focus over the next six weeks with the fourth edition of the Caribbean Premier League getting underway on Wednesday.

Defending champions Trinidad and Tobago face St Lucia at the Queen’s Park Oval in the opener.

That the franchise previously known as the Trinidad and Tobago Red Steel now carries the branding of Trinbago Knight Riders reflects the increasing international appeal of the tournament, and more specifically, the growing attraction to the immensely lucrative Indian market.

With Bollywood superstar Shah Rukh Khan, owner of the Indian Premier League (IPL) two-time champions Kolkata Knight Riders, now the controlling stakeholder of the Port-of-Spain-based franchise, even the timing of the four home matches (9pm local time) to catch the morning television audience in India reflects the outward-looking perspective of the competition organisers that has often been at odds with the preferences of West Indian audiences.

While most matches in the three-week inaugural season of the CPL in 2013 started at 8pm and attracted capacity crowds for almost all fixtures, since then there has been an increasing move towards midday and afternoon matches that are seen to be more attractive to television audiences in larger cricket-watching markets internationally.

Last year’s international television audience totalled 90 million and the CPL 2016 goes a step further with the staging of six preliminary matches — more than at any other venue — in the United States at the internationally-approved Central Broward Regional Stadium in Lauderhill, Florida. This is the first time that the CPL is venturing to America.