SIALKOT: Ambassador of Brazil in Pakistan Alfredo Leoni on Monday unveiled the official FIFA soccer ball Brazuca which was made in Pakistan at a colourful ceremony at the Sialkot Chamber of Commerce and Industry (SCCI).
Speaking on the occasion the Brazilian ambassador said the purpose of the visit to Sialkot was to promote commercial ties between Brazil and Pakistan.
The Brazil Embassy in Pakistan has started issuing five year multiple entry visas to Pakistani business people.
Brazil contributed 18 million in cash to flood victims of Pakistan over the last three years as it has enlarged its diplomacy and plays more active role in international relations, he added.
In his address of welcome, Sialkot Chamber of Commerce and Industry (SCCI) president Dr Sarfraz Bashir said immense possibilities and huge potential of joint ventures and cooperation in various sectors existed between Pakistan and Brazil.
The ceremony was also attended by a large number of business people and people from all walks of life.
Brazuca is an informal local term which means Brazilian or to describe the Brazilian way of life.
The sports industry achieved the distinction in 1982 when Tango, a ball also made in Sialkot, was used at the FIFA World Cup.
The new ball features six identical panels along side a unique surface that will provide improved grip touch, stability and aerodynamics on the field.
Sports enthusiasts and fans of soccer across the world will be watching and sharing something made in Pakistan in the FIFA World Cup 2014 in Brazil. (APP)