Uks Research in joint collaboration with the Danish International Development Agency (DANIDA) launched a report, which addresses the imperative need for greater women participation in media along with the need for more gender sensitivity in media.
The report titled ‘Who’s Telling Our Story: A Situation Analysis of Women in Media in Pakistan’ was launched under the presence of prominent personalities from both media and civil society and commenced with the showing of a documentary that laid out a detailed description of the project, its various stages and important milestones. Followed by this documentary, a panel discussion was held, in which Tahira Abdullah, a well known human rights activist and also the author of the report spoke on the topic ‘Trust your Daughters’, while senior journalist, Farzana Ali, addressed the phenomenon of ‘glass ceilings and sticky floors’, as she talked about ‘Moving up the Ladder’ in media.
The report, which is based on data and interviews from various news monitoring exercises, media trainings and consultations over a period of two years, is a detailed assessment of women’s portrayal and representation in the media, delineating the causes and potential solutions for the problem.
Addressing the audience and panel members, Danish Ambassador Ole E. Moesby said that Denmark supports ‘More women in Media’ programme, because it not only aims to advocate and engage with media on highlighting gender issues, but also focuses on sensitising the media on how to ensure that any news related to women is done in a balanced manner so it leads to solutions and not stereotyping or marginalization.” He further said that Pakistan has indeed some extremely talented and inspiring female journalists, who have made their mark and who have through their journalistic expertise advocated for gender-based issues and thereby sensitised the society on gender perspectives. “Some of the positive changes, which we see in Pakistan today, are partly due to their struggle and “voice in media”. This voice needs to be further strengthened” the Danish Ambassador added. Sharing his views on the launch of the Report, Information Minister Pervez Rasheed emphasised the importance of including more gender-balanced media in Pakistan.
The report, along with the revised ‘Gender Sensitive Code of Ethics for the Media’ and another report ‘Fair, Balanced and Unbiased: A Gendered Analysis of Pakistan’s Media reporting on Election 2013’ was launched simultaneously in Islamabad, Karachi and Peshawar, which are all part of the ‘More Women in Media’ programme.