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Thursday March 28, 2024

Microsoft launches ‘upgrade your world’ campaign

LAHOREMicrosoft has launched ‘Upgrade Your World’ campaign in Pakistan to create awareness among schoolchildren about the benefits of upgrading computers to the latest Microsoft ‘Windows 10’. According to a press release, this series of road shows will showcase the latest Windows10 along with detailed insight about different programmes of

By our correspondents
November 13, 2015
LAHORE
Microsoft has launched ‘Upgrade Your World’ campaign in Pakistan to create awareness among schoolchildren about the benefits of upgrading computers to the latest Microsoft ‘Windows 10’.
According to a press release, this series of road shows will showcase the latest Windows10 along with detailed insight about different programmes of Microsoft for young students and opportunity to meet with Microsoft team.
Beginning from the city of Bahawalpur in southern Punjab on November 10, a team of Microsoft professionals will visit numerous schools and colleges to inform and guide the students about the powerful features of ‘Windows10’. This initiative will later proceed northwards, through 10 major cities of Pakistan, visiting the prominent academic institutions in each city and conclude in Islamabad on November 20. The activity is being supported by the Higher Education Commission (HEC) of Pakistan.
As a part of this campaign, an enlightening ‘Bloggers Evening’ will also be conducted in Lahore on the November 15. A large number of bloggers will be invited to the event, where the team of Microsoft experts will disseminate valuable information to enhance the skills, knowledge and outreach of the participating bloggers, besides lauding the performance of the outstanding bloggers.
The Country Manager of Microsoft Pakistan Nadeem Malik said “Today marks a real milestone in our “Upgrade Your World” initiative in Pakistan. We are fortunate enough to see the real impact this organisation is making and will make first-hand impressions at different schools. We will be providing children with a Windows10 upgrade, so they can learn more and create more impact, around the world. This has truly been an inspiring way to launch a new generation of Windows and we look forward to sharing and creating greater momentum. We hope that the children in Pakistan will derive maximum benefits from these road shows.”
Review: The Urdu web and print edition of MIT Technology Review Pakistan was launched by the Information Technology University (ITU) at Arfa Software Technology Park here on Thursday.
According to a press release, the CEO, Editor-in-Chief and Publisher of MIT Tech Review (Global), Jason Pontin, was the chief guest while Vice Chancellor ITU /Chairman of Punjab IT Board Dr Umar Saif hosted the ceremony. Chairman and CEO of Entrepreneurship Ventures Inc Kenneth P Morse and Vice Chancellor of University of Engineering & Technology (UET) Lahore Dr Fazal Ahmad Khalid participated as the guests of honour.
Speaking on the occasion, Jason said he much learnt from failures but worked harder and harder after each failure. He said his journal faced failures when it was published in only English language from other countries but when local language was also included it got speedy successes. He said: “Whenever I visited Pakistan, I realised that here was lack of realism, authentic research and technology based content that could provide guidance to the local technologists, academia, researchers and scientists. I dreamt that MIT Tech Review must had been published from here and found Dr Umar Saif who fulfilled that dream. The local language Urdu will enhance its readership and it will create a global flare among them.”
Jason said the last purpose of launching MIT Tech Review was to create a new tech generation in Pakistan fully aware of what is happening around the world in technology and innovation.
Dr Umar Saif said the pseudo-science glamorization in Pakistan became main motive behind launching the MIT Tech Review from Pakistan to provide authentic and credible knowledge on science and technology against the claims of running car by using water as fuel.
“We need to glamorize entrepreneurship, innovation and research in this country, that’s one strong reason we started Tech Review, it will talk about actual science,” he added.
Dr Saif told that the Punjab government was launching a venture capital worth Rs 30 billion within next three months to support startups. Ken Morse said: “We need to be infected with entrepreneurship virus to gain success. If you have a lot up startups, it’s logical to have a lot of failures.”