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- Tuesday, October 15, 2013 - From Print Edition


KARACHI: The opening of Ideas’ 42nd outlet has made it straight to the top of the fashion horizon of the metropolis. A grand opening of the flagship outlet was held at the Ocean Mall and attended by prominent socialites, celebrities, media personalities as well as fashion aficionados who welcomed the new outlet of the country’s leading fashion brand. The groundbreaking ceremony went brilliantly, as the novel Ocean Mall with its upscale setting turned out to be a perfect venue for an occasion of this profile. With the opening of the new IDEAS outlet, Gul Ahmed customers have another fashion abode to unleash their shopping flair and enjoy their experience at the ambient Ocean Tower.


The Gul Ahmed Group began trading in textiles in the first half of the 20th century. The Group took a leap forward in 1953 when it undertook textile manufacturing under the name Gul Ahmed Textile Mills Limited. Since then the company has never looked back and made rapid progress to become what it is today: one of the leading composite textile houses in the world. The company boasts a state-of-the-art manufacturing cycle, which covers spinning, weaving, processing, designing and stitching, to present an end product that aesthetically meets the preferences of a diverse customer-base as well as the most stringent quality standards.**